Al Hamra launches ‘Sout Afkari' in partnership with the Ministry of Youth, Al Rai TV, Grand Cinemas and Light Bug Media Productions

Kuwait, 4 December 2018:   Al Hamra Real Estate Co., a leader in real estate management, recently took its next big step in promoting girls empowerment by launching a one of a kind program named ‘Sout Afkari’, a series of value-driven edutainment episodes to run on Al Rai TV and social media. The episodes will feature prominent Kuwaiti women from all walks of life, female role models, and social media influencers. The program will run fourteen episodes, aired weekly, running from 1 December 2018 till 2 March 2019. 

Targeting Kuwaiti girls aged 10-18, ‘Sout Afkari’ aims to spark healthy conversations on critical issues regarding young girls - beauty, identity, love, self-worth, talent, power, and career. These informal educational episodes are designed to encourage critical thinking on issues pertinent to the Kuwaiti youth and positively influence teen culture. 

Launched by Al Hamra Real Estate Co. with exclusive media support by Al Rai TV, and in partnership with the Ministry of State for Youth Affairs and Grand Cinemas, ‘Sout Afkari’ is produced by Light Bug Media Production, an international award-winning Kuwaiti company led by Yarub Burahamah. 

To kick off the program, Al Hamra aired the premiere of the first episode titled ‘You are Beautiful’ at the Grand Cinemas located in Al Hamra Luxury Center in the presence of media, influencers, program partners and female role models. Tens of distinguished Kuwaiti women came together to discuss what constitutes beauty, delve into the importance of self-acceptance, raising confidence levels in young women and encouraging fresh thinking.

Speaking at the event, Abdullah Al Mansour, Al Hamra Real Estate Co. Marketing and Public Relations Manager said: “We are delighted to be pioneers in championing girls’ empowerment in this new modern format together with such inspiring and accomplished women and partners. Teenage years are universally known to be challenging for the adolescents and their parents and we wished to provide a high quality, informal platform to encourage new thinking in a safe and dynamic atmosphere, leveraging the power of social media and role models to appeal to the young girls’.

Nasser Al Arfaj, Director of Public Relations and Marketing at the Ministry of State for Youth Affairs said: ‘This is a powerful initiative to inspire young girls to become confident women. The private sector has a significant role to play and it is encouraging to see so many key players come together in support of youth”
Nearly thirty Kuwaiti accomplished female leaders, social media influencers and role models in various fields have come together to share their thoughts and experiences including: Dr. Khloud Al Najar, Areej Al Kharafi , Rahaf Al Enzi , Eng. Zainab Al Qurashi, Dr. Reem Dashti, Manayer Al Kandari, Sara Al Amer, Dr. Shaikha Al Jaseem, Asrar Al Ansari, Nawal Al Azaz, Dana Al Owaisi, Sondos Al Shaiji, May Al Najar, Sherefa Al Jaber, Rehab al Tawari, Reem Al Edian, Lobna Saif Abbas, Dalal Al Doub, Haya Al Omar, Razan Almarshad, Nouf Al Ali, Sherefa Al Sleti, Dana Mado, Rahaf Al Enzi , Aisha Al Abdullah, Khadija Al Haramy, Eng. Abrar Al Ebraheem, Dr. Reham Al Reshidi and Nourah Al Ajmi.

‘Sout Afkari’ falls under Al Hamra’s CSR Strategy themed ‘Youth Empowerment’ and is in line with its recent commitment to UN Women’s Empowerment Principles, as one of the first companies in Kuwait to endorse the global pledge for gender equality and female empowerment. 

The episodes will premiere on 1 December 2018 and can be watched every Saturday at 8:45 pm exclusively on Al Rai TV and across Al Hamra’s social media channels, as well as on the dedicated Sout Afkari YouTube account (soutafkari).