Visitors to Mercato and Town Centre Jumeirah are in for an exciting retail experience as the PrivilegePLUS loyalty program returns this year with bigger rewards, exclusive discounts, and incredible chances to win throughout the year. Designed to delight both residents and tourists, PrivilegePLUS transforms every shopping trip into a rewarding journey. Members can enjoy up to 50% instant discounts across a wide selection of participating stores, making every visit more valuable and enjoyable. Adding to the excitement, shoppers who spend AED 200 or more have the opportunity to win premium retail vouchers, lifestyle hampers, and much more. Each purchase brings customers one step closer to a range of fantastic prizes, including monthly rewards worth AED 15,000. Participants can look forward to winning vouchers and experiences from popular brands such as Liali Jewellery, Women’secret, Lanes & Games, Royalty Clinic, Air Maniax, Tavola, and Fun City—offering something for everyone, from fashion and jewellery to beauty and family entertainment. And that’s not all—two lucky winners will drive away in a brand-new Citroën C4X, adding a touch of luxury and style to this year’s campaign. Monthly draws will take place on the first day of each month, keeping the excitement alive all year long. Shoppers simply need to spend AED 200 or more at participating stores in Mercato or Town Centre Jumeirah, present their PrivilegePLUS app ID at checkout, and scan their purchase. Every AED 200 spent earns entries into both the monthly and grand prize draws, with entries conveniently tracked in the app wallet. Download the PrivilegePLUS app today and unlock a world of exclusive offers, exciting rewards, and unforgettable shopping moments. Don’t miss your chance to be part of the winning experience—especially with the grand draw for the Citroën C4X set to take place on 1st September 2026.
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