[Kuwait, 17^th October 2024] In a significant milestone that underscores its leadership in innovative partnerships with both the public and private sectors, Ooredoo Kuwait, recently won SAMENA Council’s LEAD 2024 Award for Excellence in Digital Services Innovation. This accolade reflects the company's exceptional strategy of expanding its partnerships across various industries to diversify its offerings and become a trusted digital enabler to its customers.

Ooredoo Kuwait, a pioneer in integrated telecommunications, continues to garner recognition for its continuously contributing  the field of technology and telecommunications. The announcement came during SAMENA LEAD 2024 award ceremony, recognizing Ooredoo Kuwait for significantly contributing to the growth and advancement of the telecom sector. The prestigious accolade also highlights Ooredoo's commitment to providing innovative communication solutions that meet customer needs and enhance the digital experience in Kuwait.

The international SAMENA LEAD 2024 Awards program shortlisted Ooredoo Kuwait, out of numerous nominations in the Excellence in Digital Services Innovation category. This selection was based on the pioneering initiatives Ooredoo launched in collaboration with government and private sectors, enriching the digital landscape in the country.

According to SAMENA, the most notable achievement that led to this recognition was Ooredoo’s leadership in digital transformation and technological innovation, particularly through strategic OTT partnerships. One such initiative was the establishment, management, and operation of digital entertainment platform, 51, in collaboration with the Ministry of Information in Kuwait.

Additionally, Ooredoo Kuwait was able to forge an outstanding partnership with Alshaya Group, the retail giant, to bring the two worlds together, retail and telecom, and launch 'Aura Mobile – powered by ooredoo,' the loyalty points based mobile service. This reflected the company’s strategy to serve not just as a telecommunications provider but as a digital partner and enabler that meets the diverse needs of both retail and corporate customers.

As Ooredoo Kuwait continues to develop seamless solutions and innovative digital services, it positions itself at the forefront of the telecommunications and digital solutions market in the region. The SAMENA Council Jury commended Ooredoo's capabilities and achievements within this growing sector, especially when it comes to driving 5G and OTT applications. The panel also noted Ooredoo Kuwait’s customer-centric implementations. Through extensive research and strategic planning, Ooredoo has gained valuable insights into customer needs and preferences, extending its focus beyond telecommunications to create distinctive and innovative partnerships that deliver advanced digital solutions.

With its ongoing efforts centered around customer needs, Ooredoo Kuwait strives to become the ideal partner for its customers, aligning its offerings with the daily lifestyles and communication needs of all different segments. The company's distinctive ability to innovate in service delivery enables it to meet and anticipate the aspirations of modern, evolving consumers.

With its forward-thinking vision, Ooredoo Kuwait actively also contributes to social and economic development by expanding its network and reach and providing essential and enhanced services as a reliable provider. This commitment positions Ooredoo as a pivotal player in driving progress and digital transformation in Kuwait, affirming its status as a key contributor to the modern communications landscape, and a digital enabler to its community.

The SAMENA Council LEAD Award reinforces Ooredoo Kuwait's leading stature as an industry leader among the region's main players. It also drives the company's aspirations further for a digitally driven era characterized by innovation and collaboration. This recognition also aligns with Ooredoo's strategic objectives, focusing on digitally empowering society while adhering to the principles of corporate and digital sustainability.

Furthermore, Ooredoo Kuwait remains steadfast in its dedication to excellence, broadening its service offerings to address the interests and needs of a wide customer base. This commitment ensures that customers benefit from the best available digital solutions, along with innovative digital entertainment options, reflecting Ooredoo’s passion for creativity—a key driver behind its continued success and efforts to become the preferred choice in telecommunications.

In conclusion, it serves to mention that winning the SAMENA Council Award for Excellence in Digital Services Innovation adds to Ooredoo Kuwait’s impressive and long list of awards and accolades, each serving as a testament to its outstanding achievements. These honors further solidify the company’s position in both regional and global markets as a leading provider of integrated services.