Kuwait, 25 September 2024: Kuwait International Bank (KIB) announced that it recently organized a special event at its headquarters to live-stream Apple’s annual product launch reveal, dubbed “It’s Glowtime” this year. Presented by KIB’s Senior Manager of Social Media and Digital Marketing, Nawaf AlSuwayed, known on social media as @elzeer, the event aimed to gather Apple fans and tech enthusiasts from around Kuwait to learn about the latest updates and features of the new Apple smart devices and accessories. This initiative aligns with the Bank's comprehensive strategy to invest in its human talent and create a positive environment that fosters both professional and personal growth.

Commenting on the event, Marwa Marafie, Manager of Marketing and Corporate Communications at KIB, said: “Every year, our colleague, Nawaf AlSuwayed, invites Apple fans and tech enthusiasts alike to tune into the live streaming of the tech giant’s highly anticipated product launch event. This year, we encouraged AlSuwayed to host the special gathering at KIB’s HQ for the first time, reflecting the Bank’s commitment to supporting its employees and creating a culture where they are encouraged to pursue their passions and interests.”

She added: “As a ‘Bank for Life’, KIB firmly believes that employees are the most valuable asset and will continue to support and encourage them to reach their fullest potential at the workplace and beyond.”

The event attracted a significant turnout of Apple enthusiasts and users, including the Bank’s employees and guests. It offered an interactive atmosphere for attendees who gathered to watch the live broadcast of the event from the United States.