Raising the level of personalized experience to its customers with exclusive benefits
Kuwait, 15 November 2023: In an effort to elevate the banking experience it offers to its more affluent customer segment, Burgan Bank announced the launch of Elite Banking, a new banking segment for distinguished customers with an array of the finest services that unlock a world of luxury. The Bank also revamped its existing Premier Banking to better serve another segment of customers. The new and revamped segments are being introduced in response to the market needs and the customers’ varied aspirations, with the prime objective of upholding the highest levels of customer satisfaction across all market segments.
Available to high-income customers, Elite Banking comes with a suite of exclusive benefits including a dedicated Personal Banking Executive, priority teller service at all branches, as well as priority service through the call center. Furthermore, Elite customers receive the newly designed, sleek VISA Signature debit and credit cards, which reflects the elevated status of the service that comes with it. In regards to credit cards, Burgan Bank is proud to announce that Elite Banking customers can get a VISA Signature credit card free for life. They can also apply for the Family Banking feature that offers a completely new banking experience for customers’ spouses. Adding to the suite of exclusive benefits, the new segment also comes packed with numerous other services that promise an added layer of luxury to their everyday lives. These benefits include Burgan Bank concierge services, valet parking, airport lounge access, and many more.
Celebrating the new launch, Mr. Naser Al-Qaisi, General Manager - Retail Banking at Burgan Bank, said: “We are delighted to be able to serve our customers and community no matter how different their lifestyles and aspirations may be. As a Bank that is ‘Driven by You’, it is ingrained in our operational DNA to constantly research the market, gain a better understanding of people’s needs and accordingly address any market gaps that appear. With our latest and most celebrated achievement of the year, the launch of Elite Banking, we did exactly so, thereby offering our high-income customers a tailored experience that satisfies their banking and financial needs, all presented with an unmatched level of luxury in banking.”
On her part, Mrs. Lolwa Al-Khatrash, Executive Manager - Products and Segments at Burgan Bank, said: “The banking experience that any customer receives can enable them to move swiftly and with ease toward their goals and aspirations. Therefore, because the banking experience is so central to our customers’ lives and capacity for success, we always present them with holistic experiences that offer them a bundle of tailored products, services, and benefits that answer to their everyday needs and lifestyles. That is why our new Elite Banking segment opens up a sea of opportunities and benefits that don’t merely touch upon banking and finance, but extend to make other day-to-day experiences more pleasant and convenient.”
Besides the launch of Elite Banking, Burgan Bank’s Premier Banking has been completely revamped, offering its customers a range of tailored benefits which also include the VISA Platinum card, along with an array of benefits that the cards exclusively offer to the Premier customer. Premier customers are also eligible to enjoy Burgan Bank’s concierge services among other exclusive benefits and services.
It serves to note that Burgan Bank continues to take active steps toward developing new products and services that are finely attuned to the market’s growing needs and aspirations, making customers’ pursuits easier and more enjoyable. The Bank has previously introduced a number of unique accounts including Al-Rateb salary account and Kanz draw account.