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Kuwait, 9 September 2023: In a bid to uphold its committed support of the Let’s Be Aware “Diraya” campaign, Kuwait International Bank (KIB) announced setting up a booth at the Kuwait Bar Association headquarters with the purpose of raising awareness of fundamental financial literacy, as well as the Bank’s services, products, and special offers. Realizing the central role that financial literacy plays in the success and growth of Kuwait’s society, the Central Bank of Kuwait (CBK) in collaboration with the Kuwait Banking Association (KBA) launched “Diraya”, which continues to run for its third consecutive year. In light of KIB’s latest contribution to the success of “Diraya”, Musab Al-Shalan, Deputy General Manager of the Retail Banking Department at KIB, stated: “Our success relies primarily on our customers’ awareness of the range of products and services that we innovate to serve their aspirations and growing needs. This drives our commitment to seize every opportunity to be present among our customers in person, answering their questions and offering them tailored banking solutions that fit their personal lifestyles.” Al-Shalan clarified that the KIB staff spared no effort to educate members of the Kuwait Bar Association about the varied banking products and services that are offered in the local banking market, further reinforcing the “Diraya” campaign’s mission and overarching goal. The Bank representatives also highlighted the customers’ financial rights and duties, different financing services, the various card types, and benefits, as well as investment schemes. In addition, the staff underscored the importance of safety precautions in banking, such as awareness of the newly emerging fraud tactics, especially with regard to the use of cards, online applications, and digital channels. To guarantee the utmost benefit from KIB’s awareness-raising efforts, Al-Shalan confirmed the Bank’s commitment to selecting vital and strategic spots, such as the Kuwait Bar Association headquarters, where the staff can engage with the public through events and activations. This stems from KIB’s belief in the necessity of ensuring high levels of banking and financial awareness among this market segment. In conclusion, Al-Shalan extended his thanks to the Kuwait Bar Association’s management for hosting KIB on its premises, praising the huge turnout from the Association’s members and affiliates. He also reaffirmed KIB’s continued support of the “Diraya” campaign and its goals by means of launching similar events as part of the Bank’s comprehensive social responsibility program.
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