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Kuwait - 4 February 2021: Burgan Bank announced today the appointment of Mrs. Kholoud Redha Al-Feeli as Group Head - Corporate Communications. She will be responsible for developing and leading all of the functions of the Group Communications Department, including the public relations and advertising related disciplines with a focus on building solid branding and marketing-positioning strategies. Through continuous communication with stakeholders, she will also be ensuring the development and implementation of the Banks corporate strategy. Commenting on the appointment, Mr. Masoud Hayat, Burgan Bank Vice-Chairman and Group CEO said: “We would like to welcome Mrs. Kholoud Al-Feeli to the Burgan Bank family. Backed by over 25 years of experience in several fields and sectors, this appointment also comes from the bank’s belief in the support of qualified national cadres. We are confident that Mrs. Kholoud will have a positive impact and heavily contribute to achieving the bank’s goals by developing key plans and strategies necessary to enhance the brand equity of our Group in the banking industry.” Possessing global expertise in several fields with strong cultural capabilities, corporate understanding, core technical competencies and a sustainability-based leadership approach, Mrs. Kholoud has worked and led the Corporate Communications, Marketing and Public Relations operations in renowned organizations and companies such as EQUATE, Zain International Group, Wataniya Telecoms, Trukapital Investment - subsidiary of KFH investment company and Kuwait News Agency. Mrs. Kholoud holds a Bachelor of Arts in Political Science with a minor in English Literature from Kuwait University. She is currently a Board member of the International Public Relations Association (IPRA) representing West Asia, and of the Arab CSR Society based in the Kingdom of Bahrain. She has attended The Reuter Foundation Program, and won the ‘Dame Violet Dickson‘award from the British Council as a Chevening Scholar.
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