- Hot Collections of Cold Delights
- Melts Away Summer Blues in Kuwait
- BURGER KING® develops dynamic algorithm with cooler prices as the heat goes up
KUWAIT - 28 July, 2019: With no escape from Kuwait’s scorching heat, BURGER KING® introduced ‘Hotter is Cooler’, a first of its kind concept that makes fun in the sun. Challeng-ing the sun to take its best shot, BURGER KING® guaranteed that as temperatures went up, the prices on its popular cold indulgences went down in REAL time. This was made possible through a dynamic algorithm that mapped the prices of its cold items to real time temperature data taken from a Weather API. Kuwait is internationally known as the hottest country on earth and as temperatures crossed 47 degrees Celsius (116°F), customers saw the prices of their favorite sundaes, milkshakes and B-Chill drinks melt away in real time. No surprise that customers eagerly stayed tuned to the daily forecast and lined-up outside every BURGER KING® restaurant in Kuwait between 24th July and 3rd August 2019. The latest campaign builds on the brand’s creative wave of transforming Kuwait’s hot summers into memorable experiences. Its simmering campaigns have created a world of surprise and anticipation in the country, leaving all to wonder, what 2020’s summer will have in-store!
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