Kuwait, 20 March: Kuwait International Bank (KIB) recently set up a special awareness booth at Marina Mall aimed at raising banking awareness and enhancing financial literacy among community members. This initiative comes as part of the Bank’s ongoing commitment to supporting the directives of the “Let’s Be Aware” (Diraya) campaign, which was introduced by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA) in collaboration with local banks. The effort further underscores KIB’s dedication to empowering customers with financial knowledge, enabling them to make informed decisions while ensuring the safety and security of their banking information.
Commenting on the Bank’s initiative, Sultan Alhajri, Area Manager of Retail Banking at KIB, said: “As a bank that prioritizes financial literacy and customer empowerment, we are pleased to continue our support of and participation in the Diraya campaign, offering a dedicated awareness booth at Marina Mall to further engage with the community. We believe that raising awareness about financial matters is crucial in today’s evolving banking landscape, and this initiative aligns with our efforts to enhance financial knowledge among all segments of society while deepening customer relationships.”
Alhajri added: “Our booth at Marina Mall served as an interactive platform where visitors engaged with KIB representatives to learn about essential financial concepts, including responsible banking practices, personal financial management, and the importance of safeguarding banking data, including the safe use of banking cards and protecting their accounts. They also discussed with mall visitors steps to avoid falling victim to fraud and phishing schemes, as well as raising awareness about the importance of adopting a culture of investment and savings. In addition, they seized the opportunity to point out the role of banking institutions in financing, particularly Islamic financing. KIB’s representatives also introduced visitors to the Bank’s diverse and innovative range of products and services that fit their various lifestyles and needs.”
It is worth noting that KIB continues to reinforce its role as a trusted financial partner, committed to educating the public on key banking topics, in line with its comprehensive social responsibility strategy. The Bank strives to launch initiatives that promote a secure financial environment and support the goals of the “Let's Be Aware” campaign, embodying its main slogan, “Bank for Life”.
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