Kobe Global Technologies' Research Reveals Millennials And Gen Z Value Authenticity On Social Media
SINGAPORE - Media OutReach - 9 December 2021 - Research conducted by Kobe Global Technologies in an effort to study Gen Z's and Millennials' spending habits in relation to social media advertising has revealed that Millennials and Gen Z look towards authenticity and unfiltered content curation from content creators and social media influencers. This means raw and authentic content is more likely t...
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