Pattern research shows top Western brands excel at meeting Chinese customers' expectations on cross-border marketplace Tmall Global
40 consumer brands selling on Tmall Global reviewed, average score of 78.2% against a list of best practice criteria, with baby brand Jellycat and beauty brand OUAI Haircare the top performers HONG KONG SAR - Media OutReach - 27 January 2022 - Global marketplace accelerator Pattern has analysed 40 consumer brands selling on Tmall Global, the
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