28 October, 2014, KSA - Sony Mobile is committed to deliver their passion for innovation through their class leading products and the way they present them and its latest campaign focuses on a journey of photographic discovery by two individuals across the landscapes of Saudi Arabia.

The new unique and exciting campaign is launched this week to support the launch of their latest flagship smartphones and Tablet, the Xperia Z3 series, to the residents of the Kingdom of Saudi Arabia.   

The two heroes, Mohammed and Majid are two Saudi Arabian nationals – an aspiring young photographer and his companion, a mature traveler who has spent his life discovering Saudi Arabia and the outstanding natural beauty the nation has to offer through the lens and capabilities of the Sony Xperia Z3. 

During their epic journey across the Kingdom they will share their adventures with their Saudi compatriots through a series of inspiring and lighted-hearted videos broadcast on multiple social platforms like YouTube, Instagram and Facebook.

Commenting on the initiative, Spyridon Gousetis, Director of Marketing at Sony Mobile Communications MEA said: “At Sony, we offer passion and excitement in everything we do – not just through our innovative range of products, but in all our activities. This once in a lifetime road trip captures the essence of our philosophy and brings out the best of what the Xperia Z3 series has to offer. It is a highly creative vehicle that we are confident will resonate with our audience in Saudi Arabia.” 

During their journey the mature traveler will act as a guide for the aspiring young photographer to capture unique aspects of the Kingdom during a thrilling and pulsating journey as they depart from Jeddah to experience the real natural beauty of Saudi Arabia. They trip will take them  from exploring the Edge of the World panorama to plunging in Ain Heet’s cave and fresh water ponds, through to walking the Tuwaiq escarpment and on every step of the way  their adventure and excitement will be captured in all its detail with the help of the Sony Xperia Z3.

This unprecedented campaign will generate a series of videos and images that is designed to encourage popular engagement as they are broadcast on social networks over four weeks, encouraging residents of Saudi Arabia to join Mohammed and Majid on their travels, while  contributing and even share their own content with their friends and families.

“Our aim from this innovative social engagement initiative is to drive discussion and interaction between our two travelers  and the community with  the help of our latest product and present the natural and rarely seen beauty of Saudi Arabia to people that have not been able to experience it for themselves.” added Gousetis.

The journey will run from 28 October to 18 November, with the first video in the series to be broadcast on the 2 November 2014.