KuwaitPR.com, Online Press Release from Kuwait
 
Fashions & Accessories(Fashion)
Filter PR by
  
Longchamp X Nendo A ! Moment Around Le Pliage
Longchamp X Nendo A ! Moment Around Le Pliage

April 11, 2019:  When Philippe Cassegrain created Le Pliage® by Longchamp back in 1993, he was inspired by the ancient Japanese art of origami. Now a new collaboration, initiated by the next generation of Longchamp’s founding family, brings the iconic foldable bag full circle, as it is reinterpreted by the Tokyo-based design studio nendo.

Nendo, which was founded in 2002 by Oki Sato, aims to create designs that generate what it calls “!” moments in everyday life. Its philosophy is based on reshaping everyday objects to make us look at them afresh, thus enriching our daily lives and experience. This ethos is clearly demonstrated by its intriguing reinterpretations of Le Pliage®, which reveal this instantly recognizable object in an entirely new light.

While the classic Le Pliage® offers two distinct experiences – one when it is carried as a bag, the other when it is folded away – nendo’s designs introduce a third experience, reimagining the bags as functional, aesthetically pleasing storage objects to be placed around the home.

There are three variations on the theme, all exquisitely simple in shape and sophisticated in execution. The first is a bag which – thanks to a removable, foldable stiffener – transforms not only into a cube that can be used for storage or transport, but also into a sturdy and spacious wide-bottomed holdall. The second is a cone- shaped bag with a single handle by which it can be either carried or hung from a hook or rail. Its leather top – referencing the signature flap of Le Pliage® – opens easily to allow objects to be put in or taken out. The third is a circular bag inspired by traditional furoshiki folding cloths, which were widely used in Japan to carry objects before the popularization of Western-style bags. Like the furoshiki, it adapts to whatever it carries, resulting in total flexibility of function.

“What I appreciated about nendo was their absolute respect for the codes of Le Pliage®,” enthuses Longchamp Creative Director Sophie Delafontaine. “They wanted to retain the DNA of the original product – the nylon, the Russian leather, the flap and the foldability, but with an entirely new twist.”
 
The cone and circle bags come in two sizes, and the cube bag in three, in a palette of six shades which Sophie Delafontaine describes as “coloured neutrals”. Options including pale grey, dark blue, mustard and burgundy, with white or black trim, strike an elegant balance between nendo’s predominantly monochrome aesthetic and the paint-box brights of Le Pliage®. The cone bag is also available as a limited edition in supple black lambskin, which nods to the classic Le Pliage® Cuir.

For Longchamp CEO Jean Cassegrain, the collaboration between nendo and Longchamp was a natural one. “Oki Sato and his team create “!” moments by focusing on the essential and eschewing artifice,” he says. “Similarly, Le Pliage® is an iconic product with great simplicity of form. We therefore thought it would be very stimulating to ask nendo to envision a new interpretation. The result is perfectly precise, and this collaboration will stand as a landmark for the House.”

Posted by : Kuwait PR Network Editorial Team
Viewed 27246 times
PR Category : Fashion
Posted on : Thursday, April 11, 2019  11:05:00 AM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Global Innovations Partnered with Hotelbeds [13612-Views]
This Festive Season, It's All About Gifting and Loving [12964-Views]
The #sephorasquad Applications Are Now Closed [12579-Views]
Get Your Own Multi GDS Booking Engine [10955-Views]
Is your Business Ready to Face Pandemic and Pandemic Like Situation? [10562-Views]
My Salah Mat ɡ ... [8725-Views]
UD Trucks Extends Vehicle Warranties During the Covid-19 Lockdown Period in the MEENA Region [7519-Views]
Make Up for Ever Introduces for the First Time Its New Active Care-in-foundation to Revive Tired Ski... [5228-Views]
Olay Eyes Hydra Gel [4830-Views]
COVID-19 Triggers Marked Decline in Global Trade: UNCTAD [4207-Views]
Three Reasons Why the HUAWEI Mate Xs Has Redefined Foldable Phones [3432-Views]
LG Prioritizes Home Comfort With Latest Air Conditioners for GCC Market [3428-Views]
Ralph Lauren Expands Its Earth Polo Offering, Reinforces Commitment to Protecting the Environment [3370-Views]
Maillon De Cartier Watch [3259-Views]
Kristina Fidelskaya A/W 2020 Collection Dream [2956-Views]
Burgan Bank Holds its 54th Annual General Assembly Meeting [2685-Views]
How the HUAWEI Watch GT 2 Can Help You Be Fit and Monitor Your Health While Staying at Home [2407-Views]
Huawei Mate XS is a Beast of a Foldable Smartphone and Here's Why [1894-Views]
Can You Stay Fit While Staying at Home? [1792-Views]
The New HUAWEI Nova 7i is the Mid-Range Smartphone We've All Been Waiting for! [1710-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories