KuwaitPR.com, Online Press Release from Kuwait
 
Fashions & Accessories(Fashion)
Filter PR by
  
Longchamp X Nendo A “!” Moment Around Le Pliage®
Longchamp X Nendo A “!” Moment Around Le Pliage®

April 11, 2019:  When Philippe Cassegrain created Le Pliage® by Longchamp back in 1993, he was inspired by the ancient Japanese art of origami. Now a new collaboration, initiated by the next generation of Longchamp’s founding family, brings the iconic foldable bag full circle, as it is reinterpreted by the Tokyo-based design studio nendo.

Nendo, which was founded in 2002 by Oki Sato, aims to create designs that generate what it calls “!” moments in everyday life. Its philosophy is based on reshaping everyday objects to make us look at them afresh, thus enriching our daily lives and experience. This ethos is clearly demonstrated by its intriguing reinterpretations of Le Pliage®, which reveal this instantly recognizable object in an entirely new light.

While the classic Le Pliage® offers two distinct experiences – one when it is carried as a bag, the other when it is folded away – nendo’s designs introduce a third experience, reimagining the bags as functional, aesthetically pleasing storage objects to be placed around the home.

There are three variations on the theme, all exquisitely simple in shape and sophisticated in execution. The first is a bag which – thanks to a removable, foldable stiffener – transforms not only into a cube that can be used for storage or transport, but also into a sturdy and spacious wide-bottomed holdall. The second is a cone- shaped bag with a single handle by which it can be either carried or hung from a hook or rail. Its leather top – referencing the signature flap of Le Pliage® – opens easily to allow objects to be put in or taken out. The third is a circular bag inspired by traditional furoshiki folding cloths, which were widely used in Japan to carry objects before the popularization of Western-style bags. Like the furoshiki, it adapts to whatever it carries, resulting in total flexibility of function.

“What I appreciated about nendo was their absolute respect for the codes of Le Pliage®,” enthuses Longchamp Creative Director Sophie Delafontaine. “They wanted to retain the DNA of the original product – the nylon, the Russian leather, the flap and the foldability, but with an entirely new twist.”
 
The cone and circle bags come in two sizes, and the cube bag in three, in a palette of six shades which Sophie Delafontaine describes as “coloured neutrals”. Options including pale grey, dark blue, mustard and burgundy, with white or black trim, strike an elegant balance between nendo’s predominantly monochrome aesthetic and the paint-box brights of Le Pliage®. The cone bag is also available as a limited edition in supple black lambskin, which nods to the classic Le Pliage® Cuir.

For Longchamp CEO Jean Cassegrain, the collaboration between nendo and Longchamp was a natural one. “Oki Sato and his team create “!” moments by focusing on the essential and eschewing artifice,” he says. “Similarly, Le Pliage® is an iconic product with great simplicity of form. We therefore thought it would be very stimulating to ask nendo to envision a new interpretation. The result is perfectly precise, and this collaboration will stand as a landmark for the House.”

Posted by : Kuwait PR Network Editorial Team
Viewed 17634 times
PR Category : Fashion
Posted on : Thursday, April 11, 2019  11:05:00 AM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Versus Mouffetard [17368-Views]
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police. [14202-Views]
Trussardi - the Levriero Collection [12554-Views]
Imperial Emerald, the new fragrance signed by The Merchant of Venice [12337-Views]
Boss Bottled Infinite: Express Your Inner Self [11447-Views]
Cartier - The Baignoire Watch [11447-Views]
Turkish Airlines added Mexico City and Cancún, important cities of Americas to its flight netwo... [9528-Views]
The World's Richest Horse Race to run in Saudi Arabia [7704-Views]
Star Alliance members, Turkish Airlines and LOT Polish Airlines expanded their codeshare network. [7507-Views]
Ralph Lauren Introduces Ralph's Club for New York Fashion Week [6339-Views]
Turkish Airlines added Republic of Congo's Pointe-Noire to its flight network. [6146-Views]
dnata's DUBZ checks in passengers for flights in The Dubai Mall [6113-Views]
Kuwait Airways takes delivery of its first A320neo [5572-Views]
Nissan Al Babtain Employees Return Home as Proud Winners of Nissan Regional Skills Awards Contests 2... [5482-Views]
Peugeot marks its Golden Jubilee in Kuwait [4604-Views]
Infiniti Al Babtain Countinues the Summer Offers on Infiniti Vehicles [3928-Views]
Luna restaurant at Symphony Style Hotel Kuwait is “Italian Cuisine Regional Winner” at World Luxury ... [3489-Views]
Leasing Offers continue on Nissan Latest Models [3284-Views]
Burgan Bank offers Free Eideya Delivery Service to Premier Banking Customers' [3218-Views]
Grandweld successfully concludes KOC project with multiple early deliveries [3206-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories