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Marchon Eyewear, Inc. and Calvin Klein, Inc. Announce Renewal of Exclusive Longterm Global Eyewear Licensing Agreement
Marchon Eyewear, Inc. and Calvin Klein, Inc. Announce Renewal of Exclusive Longterm Global Eyewear Licensing Agreement

Dubai, UAE, October 7, 2017:  Marchon Eyewear, Inc., one of the world’s leading manufacturers and distributors of quality eyewear and sunwear, and Calvin Klein, Inc., the global lifestyle brand and wholly owned subsidiary of PVH Corp. (NYSE: PVH), today announced the longterm, multi-year renewal of their global eyewear licensing agreement.

This agreement is for the exclusive design, development, production and distribution of Calvin Klein, Inc.’s ophthalmic and sunglass collections, under the CALVIN KLEIN 205W39NYC, CALVIN KLEIN, and Calvin Klein Jeans brands. This renewal marks the 25 year milestone since Marchon and Calvin Klein, Inc. first engaged as licensing partners in 1992.

“We are incredibly proud to continue our longstanding and successful partnership with Calvin Klein and be a part of the exciting and reinvigorated brand under Raf Simons’ creative vision,” said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. “Our collaborative teams share the same drive for excellence and we are confident that we will continue to create innovative designs and products that drive the Calvin Klein eyewear business forward.”

“We are pleased to extend our partnership with Marchon Eyewear and believe in the strength of our longstanding collaboration and the quality of the product we are creating together,” said Steve Shiffman¸ CEO of Calvin Klein, Inc. “We look forward to continuing the exciting growth of the global CALVIN KLEIN brand in the eyewear category with our valued business partner.”

Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of Calvin Klein brand products were approximately $8.5 billion in 2016 and were distributed in over 110 countries. Calvin Klein employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 35,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, VanHeusen, IZOD, ARROW, Speedo*, Warner’s, Olga and True&Co. brands, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Airlock, Calvin Klein, Chloé, Columbia, Diane von Furstenberg, Dragon, Etro, Flexon®, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, Longchamp, Marchon NYC, Marni, MCM, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John and Skaga. Marchon distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon is a VSP Global® company, which as a doctor-governed company, connects its 84 million members to affordable, accessible, high-quality eye care and eyewear. Its industry-leading businesses combine to bring quality eye care insurance, high-fashion frames, customized lenses, ophthalmic technology, and connected experiences to increase access to eye care around the world.

Posted by : Kuwait PR Network Editorial Team
Viewed 48468 times
PR Category : Fashion
Posted on : Saturday, October 7, 2017  11:56:00 AM UAE local time (GMT+4)
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