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Saudi Arabia Punishes Breast Milk Substitutes Marketers

Saudi Arabia Punishes Breast Milk Substitutes Marketers

Monday, August 7, 2023/ Editor -  

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Fines for unlicensed advertising in public hospitals 

Riyadh:  Saudi Health Minister Fahd Al-Jalajel authorized on Wednesday, August 2nd, a decision to fine a pharmaceutical company for violating the Breast Milk Substitutes BMS code.


Saudi Health explained that a specialized committee approved those penalties with fines reaching $67k.


The company's representatives were found distributing leaflets about BMS to mothers inside a hospital in the eastern province of Saudi Arabia, which is a violation of the fifth article of the BMS code, which bans the advertising and promotion of any form of BMS and infant formula.


Saudi Arabia issued in 2004 a breast milk substitute code, aligned with the 1981 International Code for Marketing BMS.


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